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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Curation is the last best hope of intelligent discourse
joanwestenberg.com

"The indiscriminate proliferation of AI-generated content will not empower the underrepresented or democratise knowledge creation... [but] dilute and fragment the authenticity and reliability of information ... the discerning judgment of human curators is the only defence against misinformation and mediocrity".Why? Human curators :"…

Bing Is a Liar—and It’s Ready to Call the Cops
www.motherjones.com
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When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…

Meet GPT-3. It Has Learned to Code (and Blog and Argue). - The New York Times
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"GPT-3 ... generates tweets, pens poetry, summarizes emails, answers trivia questions, translates languages and even writes its own computer programs, all with very little prompting"It's surprised a lot of AI researchers, but also "often spews biased and toxic language" and isn't always convincing. It's a univers…

24/12/2020
Facebook Employees Leaving As Hate Speech Festers
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

QAnon shows that the age of alternative facts will not end with Trump - Columbia Journalism Review
www.cjr.org
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With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

To See the Future of Disinformation, You Build Robo-Trolls
www.wired.com

AI-powered software ... could soon be weaponized for online disinformation... Although the output can be nonsensical... has also shown moments of unnerving clarity... far better-written than right-wing text we have analyzed as scholars... reliably generate tweets on political topics favored by the disinformation group, complete with hashtags... Mu…

26/11/2019
Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation…
medium.com
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Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …

Disinformation Wars – Foreign Policy – Medium
medium.com
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The EU’s measures are still designed to target the disinformation of yesterday rather than that of tomorrow... should focus on the coming wave of disruptive technologies... four emerging threats in particular: the democratization of artificial intelligence, the evolution of social networks, the rise of decentralized applications, and the “back en…

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
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“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

I trained fake news detection AI with >95% accuracy, and almost went crazy
towardsdatascience.com
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We made a fake news detector with above a 95% accuracy (on a validation set) that uses machine learning and Natural Language Processing that you can download here. In the real world, the accuracy might be lower... we decided to just try and scrape domains that were known fake, real, satire, etc. and see if we could build a data set quickly... Th…

Inside Facebook’s AI Machine
backchannel.com
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Facebook today cannot exist without AI. Every time you use Facebook or Instagram or Messenger... your experiences are being powered by AI... Eventually, this “classifying” step—known as supervised learning—may become automated, as the company pursues an ML holy grail known as “unsupervised learning,” ... Facebook sees the visual cortex merging wit…

AI and the end of truth
venturebeat.com
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our current misinformation problem is only the tip of a massive iceberg — and this looming disaster starts with AI...when we see a picture that seems very unlikely, we naturally assume that it is photoshopped... with AI, we are heading toward a world where this will be the case with every form of media: text, voice, video, etc.

Journalism, Media and Technology Trends and Predictions 2017 | Reuters Institute for the study of Journalism
reutersinstitute.politics.ox.ac.uk
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... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…

Facebook is patenting a tool that could help automate removal of fake news - The Verge
www.theverge.com
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Facebook’s application for Patent 0350675: “systems and methods to identify objectionable content.” ... filed in June 2015, describes a sophisticated system for identifying inappropriate text and images and removing them from the network... improve the detection of pornography, hate speech, and bullying... much easier to identify than false news s…

Google, democracy and the truth about internet search | Technology | The Guardian
www.theguardian.com
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There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

In the war on fake news, school librarians have a huge role to play
www.theverge.com
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a lot of people don’t know fake news when they see it, sensationalized reports are more likely to go viral on social media than sane ones, and distrust of traditional (and genuinely more reliable) media sources is rising. Professor Nicole A. Cooke ... focusing on human information behavior, information literacy, and diversity in librarianship.... …

5 Big Tech Trends That Will Make This Election Look Tame
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If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

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