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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

The End of the Beginning of Digital Service Units – digital HKS – Medium
medium.com
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…

The State of Digital Transformation 2018–2019 | Altimeter, a Prophet Company
marketing.prophet.com
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research aims to capture the shifts and trends that are shaping modern digital transformation.... 5 Key Takeaways: - A successful digital transformation is an enterprise-wide effort that is best served by a leader with broad organizational purview... - Market pressures are the leading drivers ... - growing acknowledgment of the importance of …

Cloud Is Not a Digital Transformation Strategy (Unless You Are Amazon)
hackernoon.com
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internal mandate demanding that Amazon teams communicate with each other by exposing “their data and functionality through services interfaces.” ... Bezos had quietly refactored Amazon into a platform company.... information technology can’t be compared to the transition from steam engines to railroads or from telegraphs to telephones — technolog…

Digital Transformation & the public sector (Top3ics, April 2017)
mathewlowry.myhub.ai
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There’s no shortage of resources about Digital Transformation on my Hub, but ... I’m not sure I recommend all of them. This edition includes three I do

An effective communications strategy must be connected to other strategies
medium.com
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An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

With the 2020 report, The New York Times charts a course for its future – Poynter
www.poynter.org
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still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…

I Answer Your Questions About the State of Digital Transformation - Brian Solis
www.briansolis.com
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Where are companies at in their digital transformation efforts?... I define iteration as doing the same things better. Innovation is doing new things that unlocks new value for your customers. Only one of those can lead to disruption, which is doing new things over time that make the old things obsolete.

Culture is Either the the Roadblock or Gateway to Digital Transformation - Brian Solis
www.briansolis.com
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We asked  respondents to share the different types of challenges they face... changing company culture lead with 63% of respondents stating that it is an extremely significant to successfully lead digital transformation efforts toward fruition... executive support is key to sanctioning change and investing in it

The Future of Firms. Is There an App for That?
medium.com
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"A large part of corporate economic activity today is still designed to accomplish what high market transaction costs prevented earlier. But the world has changed... coordination can be performed without intermediaries with the help of new technologies. Digital transparency makes responsive coordination possible... Apps can now do what manag…

The Changing Future of Work
www.getlittlebird.com

"the C-Suite have optimized the supply chain, digitized marketing and communications, socialized customer care and service. Where else can they get a competitive advantage? Fundamentally changing the way they work, implementing change -- especially culture change -- faster and better, will be the source of competitive advantage going forward.... …

Raising your Digital Quotient
www.mckinsey.com

"By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company... its Digital Quotient. This survey reveals a wide range of digital performance in today’s big corporations... a strong and adaptive culture can help make up for a lack of technica…

Pervasive Community, Data, Devices and Intelligence
dionhinchcliffe.com
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"the whole point of digital transformation is realizing that technology fundamentally changes how you do business in just about every way. It therefore poses very difficult questions to business and technology leaders: Who best should do our work today? Where does the value come from? What do these new ways of working actually look like? How c…

Are you ready for digital transformation? Probably not
medium.com
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"digital transformation... the application (or reapplication) of digital technologies and the restructuring of operations to better engage with customers, the company ecosystem, and the greater marketplace... We have rocketed into a new economy - a new era - where much of what we knew and relied upon ten years ago is being superseded by new ins…

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