Overview: Innovation Strategy
While innovation can’t be turned on like a tap, it is something you can make more likely to happen.
Creating a favourable environment for innovation starts with getting the basics right:
- integrating your internal and external communications strategies,
- combining them with knowledge management tools and processes,
- and integrating training and employee engagement programmes.
In other words, what I mean by digital transformation.
Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.
However, building and integrating them is itself a major innovation challenge!
Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:
- supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
- helps your external communications team discover useful internal content, and transfer it outwards
- ensures useful external information reaches the right people inside
- spreads an innovation & communications culture throughout the organisation.
But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.
Like to figure out how? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.medium.com
"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…
Think
ai,
content marketing,
journalism,
content strategy,
blogging,
chat,
content,
gpt-x,
chatgpt,
llm
mashable.com
Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…
www.jeffbullas.com
Of them all, I particularly like the look of Write Or Die, Wridea & StayFocused, which possibly says more about me than my 5 latest blog posts combined: "These tools will not only provide you with a way to write down your ideas whenever they hit you, but will also enable you to organize your time better and start writing more content through a re…
intranetdiary.co.uk
Great article on improving intranet UX, and useful inspiration for any website manager: "During the online cardsorting sessions I covered over 1000 content items and got nearly 36,000 individual responses. The first batch ... designed to elicit our main navigation labels. Subsequent tests then checked that the chosen names would suit all the intr…