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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
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Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

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Alphabet Has a New Tool to Weed Out 'Toxic' Online Comments
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"Perspective" ... for news websites and blogs to moderate online discussions with the help of artificial intelligence... reports how "toxic" a given comment is. It lets the website publisher, or even readers themselves, choose a "toxicity" threshold for comments that won't be displayed publicly... will start screening for off-topic comments or one…

26/02/2017
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