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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

JRC M365 strategy
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While my focus at the European Commission's Joint Research Centre has been on their Knowledge4Policy platform (K4P), I've recently been pulled in to help design their internal communications, community, collaboration & knowledge management strategy as they grapple with migrating from Jive to M365.

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www.wired.co.uk
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The Pros and Cons of Collaboration
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Collaborating Online Is Sometimes Better than Face-to-Face
hbr.org
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"If you’re embracing online collaboration as a necessary evil — the only way to work with an increasingly dispersed team of global or remote workers, for example — then you’re doing it wrong. Online collaboration is not a second-best substitute for face-to-face work: It’s a complement with its own perks and benefits." - Collaborating Online Is So…

Why work collaboration tools need to change
medium.com
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"today’s social collaboration tools ... are focused on the wrong things, or at least on the wrong scale.... enterprises do business, but people do work. We will see a shift away from tools designed around ‘business’ and instead see a swing to tools that help people accomplish their work... the mantra will be — people first, mobile first, cloud f…

The Truth About Collaboration
medium.com
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"Startups are notorious for this: You’ll have two or three people who are true hustlers, wearing multiple hats, pushing themselves and others to get shit done, while the rest of the group sort of ‘tags along’ and waits for shit to happen. " - The Truth About Collaboration — Medium

Why Is Slack So Habit-Forming?
medium.com
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"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company's success." - The Psychology of a Billion-Dollar Enterprise App: Why Is Slack So Habit-Formi…

The third way of office space is beyond open — Gigaom Research
research.gigaom.com

"‘social desking’, where personal workspaces are geared to co-work as well as solitary work. This involves rethinking the office as a shared space, that should be organized around something other than optimizing square meters per employees. Ultimately, it has to be judged by productivity and worker engagement. And the tricky part is not space, but…

Connected Enterprise 2013 - Home
connectedenterprise.ontrackevents.com

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

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