small experiments aimed at customizing that story selection to the individual reader, based on a variety of signals... where readers are located... the last time a reader visits the site. If,... publishes a particularly enterprising story on a Monday, but a reader doesn’t visit ... after that story has left the homepage ... personalize the user’s…

What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.