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Creating Online Videos That Engage Viewers
sloanreview.mit.edu
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what are the characteristics of videos that engage consumers?... Depending on the expert, success is thought more likely if a video is humorous, shocking, dramatic, topical, warm, arousing, angry, scary, socially beneficial, cute, violent, sexy, uplifting, intriguing, quirky, interesting, authoritative, tear-jerking, educational, controversial…

21/08/2015
Stop Trying to Go Viral
recode.net
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Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…

How Viral Marketing Sausage Is Made
mashable.com
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"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…

Dancing YouTube Sensation Karen Cheng's 10 Tips For Making Your Video Go Viral | Fast Company | Business + Innovation
www.fastcompany.com
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"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."

02/09/2013
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