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Masterclass time. From the Google Blog:  we’ve taken the Google logo and branding, which were originally built for a single...
www.youtube.com

Masterclass time. From the Google Blog:  we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

Creating Online Videos That Engage Viewers
sloanreview.mit.edu
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what are the characteristics of videos that engage consumers?... Depending on the expert, success is thought more likely if a video is humorous, shocking, dramatic, topical, warm, arousing, angry, scary, socially beneficial, cute, violent, sexy, uplifting, intriguing, quirky, interesting, authoritative, tear-jerking, educational, controversial…

21/08/2015
Ending a 31-Year Run at The Denver Post | Jason Salzman
www.huffingtonpost.com
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What would you say to a young person considering a career in Journalism? I would advise learning programs like Final Cut Express, and thinking about following the example of the Center for Digital Storytelling's model of 2-4 minute videos that tell a tightly-focused story. - Ending a 31-Year Run at The Denver Post | Jason Salzman

5 ways newsrooms used Vine in its first year | Media news
www.journalism.co.uk
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Examples include using the app to cover breaking news, the annual Budget, share data snippets, new perspectives and take viewers behind-the-scenes

03/08/2015
Building a news organization's capacity for video
www.americanpressinstitute.org
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"Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices..." - Building a news organization's capacity for video

24/07/2015
Beauty blogger shames bullies
www.bbc.com
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Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…

Twitter Launching Video and Group DMs
simplymeasured.com
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"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…

Stop Trying to Go Viral
recode.net
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Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…

Is offending one audience justified to reach another?
mathewlowry.myhub.ai
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Here's a conundrum for you. And a probably quite dangerous post for me.

What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday - Moz
moz.com
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"Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected i…

31/10/2014
"Horses aren't unemployed now because they got lazy as a species, they're unemployable. There's little work a horse can do that...
www.youtube.com

“Horses aren’t unemployed now because they got lazy as a species, they’re unemployable. There’s little work a horse can do that do that pays for its housing and hay.” Are you next? Probably. - Humans need not apply

18/08/2014
Awesome takedown of native advertising. Via AdAge.
www.youtube.com

Awesome takedown of native advertising. Via AdAge.

BuzzFeed branching out
mobile.nytimes.com
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"new cash infusion will be used to ... introducing new content sections, creating an in-house incubator for new technology and potential acquisitions, and putting far more resources toward its Los Angeles-based video arm... led by Ze Frank, a web video pioneer, aims to produce new videos — from six-second clips made for social media to more tradit…

At last, something to do with all those hours of GoPro video my son and I have stored, somewhere ...
www.youtube.com

At last, something to do with all those hours of GoPro video my son and I have stored, somewhere …

What does Wierd Al Yankovic have to teach the EU about communications? Watch the video and agree: "Everything, basically".
www.youtube.com

What does Wierd Al Yankovic have to teach the EU about communications? Watch the video and agree: “Everything, basically”.

How to Spot Liars at Work and How to Deal with Them 45 minutes of psychology, body language, etc. Really insightful into the...
www.youtube.com

How to Spot Liars at Work and How to Deal with Them 45 minutes of psychology, body language, etc. Really insightful into the blind spots we all have, the biases we suffer from which make us distrust honest people with the ‘wrong’ eyebrows or chin, and which make us trust people we shouldn’t on the basis of looks, group membership…

23/07/2014
How NPR Visuals works
blog.apps.npr.org
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Good insights on combining editorial, programming and visual experts from NPR: "The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy — something we’re so great at on the radio. It’s hard to make people care with a chart. Pictures were the obvious missing piec…

How to Make Exceptional Videos Without Smarts - Social Magnets
www.socialmagnets.net
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"I had been searching for some templates to make explainer videos for clients and my own projects and there are some good options if you are willing to sift through all the crap out there. If you know me, you know I research like a beast before buying something. I have Adobe After Affects and was willing to invest the time to get familiar enough t…

04/06/2014
Aug(De)Mented Reality- deliriously wonderful!
www.youtube.com

Aug(De)Mented Reality- deliriously wonderful!

"political class detached, remote, incompetent, venal, illegitimate". Neat #EP2014 explainer video from @guardian. Quote from...
embedded-video.guardianapps.co.uk

“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class

Voice: Easy Video Animations via iPAD
recode.net
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"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…

19/05/2014
6 lessons in social video innovation
www.journalism.co.uk
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Good perspectives on the limits of audiovisual content re-use: "editor-in-chief of NowThis News ... stressed the need for publishers to create content on a platform-by-platform approach ... bearing in mind the wider context of how content is shared on different networks." In reality, this is no different from text content re-use. You don't necess…

Ice Caves with a drone-mounted GoPro. I've got a Gopro, so maybe it's time to get a drone... via mashable
player.vimeo.com

Ice Caves with a drone-mounted GoPro. I’ve got a Gopro, so maybe it’s time to get a drone… via mashable

27/03/2014
Video: 8 things that don't work in my new Dell venue 11
www.youtube.com

When the keyboard loses its connection every few minutes, the screen flips upside down and you can’t enter anything into online form. Eventually they refunded me... after seeing this video.

15/03/2014
A German journalist and camera crew have fun with the EP gravy train in "Scandale au Parlement Européen : Argent facile,...
mathewlowry.myhub.ai

FalseA German journalist and camera crew have fun with the EP gravy train in “Scandale au Parlement Européen : Argent facile, champagne à gogo et autres privilèges. This sort of film iseasy to make and so becoming commonplace. And people in the Brussels Bubble wonder why they are not so widely loved elsewhere?

23/02/2014
"The best explainers are direct, concise and easy to understand. But investigative journalism is rarely any of those things,...
www.youtube.com

“The best explainers are direct, concise and easy to understand. But investigative journalism is rarely any of those things, instead reflecting the messiness of real life… explanation is just the beginning, a gateway into the deep-dive…”

12/02/2014
How to Use SlideShare for Driving Traffic
www.webconfs.com
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"On SlideShare you can upload your presentation and if it gets popular, it can be viewed by millions of people. If you know how to make the presentation, you can not only get traffic to your site, but you can also improve your rankings with Google, expand your followship on sites such as Twitter, Facebook, LinkedIn, Pinterest, etc., attract more s…

Landfillharmonic. Watch. Share.
www.youtube.com

Landfillharmonic. Watch. Share.

07/01/2014
One guy, a camera and a whiteboard (and millions of views and a book and lots more). Sigh. I miss my super huge whiteboard.
www.youtube.com

One guy, a camera and a whiteboard (and millions of views and a book and lots more). Sigh. I miss my super huge whiteboard.

07/01/2014
How Viral Marketing Sausage Is Made
mashable.com
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"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…

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