What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.

"we’ve applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user’s perception of their intranet. This first post... showing what employees prefer to look and find when they view their company’s intranet." Some surprising results, For example, although I'…