I finally vlogged my first event. Some first impressions.

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

What happened when 60 odd people had a go at the Participation mindmap?

Over 70% of EU voters did not vote for the EU. Where now?

How nice to see a positive answer to the perennial question: Where are the MEPs?

One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media.  Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.

Over on the Belgian IABC's web2eu site, Philip Weiss embedded a TED video of Clay Shirky, author of Here Comes Everybody, discussing the revolutionary impact of social media. It's really so good I thought I'd repost it here and add some observations

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.

I was discussing online communities and the EU with some friends before Christmas, when a few interlinked thoughts and ideas popped up, stemming from an earlier post about "trust2". I thought I'd commit them to screen while they were fresh in my mind, and ask for some ideas.Trust and (election) turnoutGiven that election turnout is …

Over on iBlog, Claus used a term that caught my attention:Networks such as ERRIN, which is funded by membership contributions and invests in what I would call “TRUST 2.0.”, help to establish that collective understanding and culture of cooperation and facilitate successful involvement in EU projects.While he freely admitted that "Trust 2.0 do…