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Vlogging events: authenticity ex-Osmo
mathewlowry.myhub.ai
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I finally vlogged my first event. Some first impressions.

Think video, trust, communications, event, interactive, realtime, blog, authenticity, osmo
21/10/2016
TL;DR: “From One Spokesperson To Millions”
mathewlowry.myhub.ai
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A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

Think social media, community, trust, tourism, audiovisual, authenticity, australia, campaign, ugc
18/08/2015
Poisoning the well for EU social media
mathewlowry.myhub.ai

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media.  Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.

Think social media, eu, trust, publicsphere, authenticity
26/09/2009

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