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US Big Data and Privacy Review
www.whitehouse.gov

"On January 17, 2014, President Obama spoke at the Justice Department about changes in the technology that we use for national security purposes, and what these technologies mean for our privacy broadly. He called on the administration to conduct a broad 90-day review of big data and privacy: how these technologies affect the way we live and the w…

Transforming Web Tags into Rich Customer Data
customerexperiencematrix.blogspot.be
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"an engine to generate custom sets of tags for each Web site visitor.... the next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes... These features go beyond Web page tags to capture data from mobile apps, from ad pixels served on external Web sites, and from other s…

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