"Context is always key in reporting, and engaged time adds context. Pageviews are ubiquitous, but by no means do they provide a complete picture of success. Rather than attempt to replace the pageview metric, maybe we just need to focus more on where it fits alongside engagement time in our reporting strategies." - Pageviews vs. Engaged Time in w…

"While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. The key is to find the sweet spot between the two approaches." Nice exploration of overthinking vs. underthinking: "... overthinking — aka ‘death by analysis’. An obsession with minimizing risk leads to the inability to ma…

"most digital transformation deployments fall into the 'deploy and pray' category, a minority address known pain points and use cases, whilst only about 20% of projects involve a concerted organisation-wide roll-out aimed at creating a connected company. ... paradigm shift is needed to go beyond just adopting social technologies towards creating a…

Comment moderation and online community management strategies for news organisations, but relevant to government sites too: "Comments are a way for readers to connect with one another, and with the journalists and editors reporting the news. But ... can quickly turn uncivil, and news organizations often don’t have the resources or manpower to con…

"To zero-in on exactly what you want to say, what you want someone to take away and what you want someone to do is critical but just the beginning ... you then need to distill everything into something snackable, engaging and shareable, the amount of work and thoughtfulness intensifies. Essentially, to visually communicate through byte-sized nar…

"There is a danger in asking the wrong question ... you’ll probably get the right answer for the question you’re asking, but it’s not going to be the right answer for the question you really needed to ask. " - A Beginner's Guide to Social Media Analytics | Amy Vernon | Ochen

Some useful ideas for what we call the 'Project Briefing' stage, which may be the first part, or indeed the entirety, of a project's Inception phase: "... we often discussed visual or technical issues without a clear understanding of the business goals... we immediately jumped to design suggestions that were based on personal opinion, assumption …

With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…

"Taster is a place for the BBC to try new ways of telling stories, develop new talent, and put new technology through its paces. It also allows the BBC to showcase a range of editorial and technology projects that may have previously remained behind closed doors... Enables the BBC to ... innovating quickly, gaining valuable feedback and respond…

Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.

“focus groups are supposed to ... source ideas that need to be researched.... No one buys shoes, cooks dinner, votes, banks, or even buys movie tickets sitting at a table under florescent lights while engaged in a moderated group discussion." or seek to understand the EU, for that matter. - Focus Groups Are Worthless — Medium

"research into network science has begun to shed light on how synchronization happens and how we can make our enterprises function more effectively.... Great overview. Of particular interest to I-Labs: - "research helps explain why it is so hard for enterprises to adapt to new challenges... leaders need to treat new initiatives not as mere organi…

"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

So how do you really create strategy, rather than end up with a hodgepodge list? By following these steps:

"... is to foster alignment and enthusiasm toward the right goal. I’m thinking of official leaders (and myself) when writing the above, but there are official and unofficial leaders in every organization. " Very short post, very worth reading. Sometimes the simplest insights are the most powerful. - The Job of Leadership — Inside Medium — Medium

"blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. ... you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?... let's look at a few examples of w…

"movements... seem to self-organize and spread virally, as if they were LOLCats or some other digital meme. So why can’t we get our organizations to act the same way? You would think that with command and incentive structures in place, it would be easier for leaders to set a direction and get things moving, but anyone who’s run an enterprise kno…

"Traditional intranets required someone at the helm with a broad perspective and variety of skills. Newer social intranets, with their greater ability to influence company culture and productivity, have only added to the pile of needed skills. In this article we explain what the core skills are for successful intranet managers, common gaps in exp…

"we are kicking off the relaunch of The Lede with a three-part series on content strategy... we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it." Hint: it's AUDIENCE. And it's a podcast, so grab it and give it a listen tomorrow morning on y…

Nothing here about geolocation, augmented reality ... but good points anyway. Via @nosemonkey ""In a world where notifications are full experiences in and of themselves, the screen of app icons makes less and less sense... Why open the Facebook app when you can get the content as a notification and take action... right there at the notification o…

"A good social media manager doesn’t have to have experience in the subject matter; they know how to do their research, build personas, adapt and be creative... Not understanding target demographics is like playing darts without a bull’s eye." - The Psychology That Informs Social Media | Social Media Today

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.

If you're involved in developing strategy, you need to read 'Why Smart People Struggle with Strategy'. Personally I recognise a lot of this, including in myself, although I don't consider myself particularly smart. The key recommendation? "strategy should not be a monoculture ... of high-IQ analytical wizards. Great strategy is aided by diver…

Place all your content eggs in someone else's basket, you'll get what you deserve. Facebook it, after all, a business. Some basic advice here, but it amounts to the same thing: monitor, optimise & diversify: "Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-o…

Applies equally to projects, where for step 1 (quoted below) the focus should be the project's USP: "Define what exactly your company is, its motto and the sole purpose of its existence. Write down everything that you think your company/website is about. Is it about marketing tips, social media, mobile apps, etc.? Define the existence of your com…

Particularly true when you work in a unique environment (e.g., 24-language online communities...): "when I am asked if I know of companies who are doing really well with social tools I say "Less than you might expect, those who you know of were less successful than they claim, and why not become the one that really makes it work?" ... ... if I t…

5 brief points on how leaders can get everyone thinking strategically, and not just reacting. I personally like point 4: "4. Create a philosophy. ... communicate a well-articulated philosophy, a mission statement, and achievable goals throughout your company. Individuals and groups need to understand the broader organizational strategy in orde…

These questions are worth asking whether you're thinking of Influencer Outreach or not. "There are all sorts of tools you can use to reach your marketing goals, but before even getting into the discussion of goals and influence marketing, you need to ask yourself these questions: - Who are you targeting? - What are your objectives? What does…

" In the long term, extorting, selfish strategies did not work as well as more generous strategies. Players who defected instead of cooperating suffered more over time than players who recognized the value of cooperation--though extortion might provide an advantage in a single head-to-head matchup, in the context of a whole population, over time, …