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Getting Sponsored Content Right
www.edelman.com

IAB/Edelman study on in-feed sponsored content: "The potential success of sponsored content is directly linked to how consumers already feel about the brand advertiser and the publisher hosting the content.... [Brands must] Create value for audiences ... publishers should ... be willing to walk away from advertisers who aren’t relevant/trusted" …

more notes
Like advertising, sponsored content
23/07/2014

Relevant Overviews

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