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Why (almost) everything reported about the Cambridge Analytica Facebook ‘hacking’ controversy is…
medium.com
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Milner, Facebook’s UK policy director, asked if Cambridge Analytica had Facebook data, told MPs... it will not be Facebook user data. It may be data about people who are on Facebook that they have gathered themselves, but it is not data that we have provided...when you understand the difference between Facebook’s internal data and data collected o…

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds
theconversation.com
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the data crunching company’s approach represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence... While it also used demographic segments to identify groups of voters... Cambridge Analytica also segmented using psychographics... demographics are informational. Psychographics are behaviour…

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
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Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

The Truth About The Trump Data Team That People Are Freaking Out About - BuzzFeed News
www.buzzfeed.com
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interviews ...suggest that its psychological approach was not actually used by the Trump campaign and, furthermore, the company has never provided evidence that it even works.

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