A common intuition is that the main goal of science communication is to present facts; once people encounter those facts, they will think and behave accordingly....in reality, just knowing facts doesn’t necessarily guarantee that one’s opinions and behaviors will be consistent with them... Convincing people that scientific evidence has merit and …

the science on how to best communicate science across different issues, social settings and audiences has not led to easy-to-follow, concrete recommendations... becoming increasingly clear that the “deficit model” ... if we just “fill people up” with science knowledge and understanding, they’ll become increasingly rational decision-makers – simpl…

The brain ... is an “inference generating organ.” ... predictive coding, according to which perceptions are driven by your own brain and corrected by input from the world... When “the sensory information ... does not match your prediction... you either change your prediction—or you change the sensory information that you receive.” We form our bel…