Twitter’s editorial team (made of real, live humans) will define the big stories of the day, and will package tweets, images, and video to explain what’s going on. Those packages will be the primary unit of Twitter, and will be embeddable all over the Internet.... With this change, Twitter doesn’t have to look like an endlessly flowing, context…

"A successful happening online is more than just a scheduled live stream, live blog, live chat, launch or other moment on the web. While happenings are typically short (60 seconds to 60 minutes), their stories can start long beforetime, which means they arc in realtime and resonate aftertime. So the lifespan of a happening can unfold over weeks, m…

"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek