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Is Facebook’s Targeting Completely Bogus?
blog.markgrowth.com
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This new tool shows users what Facebook determines are their interests... has provided a glance into the deep flaws of Facebook’s interest targeting. Advertisers should be concerned about where their dollars are going... Here are the main flaws I came across:... I would just recommend approaching targeting differently:

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

11 Strategic Tips to Cultivate Relationships Online
colleendilen.com
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"sometimes organizations get so caught up in showing off their use of social media tools that they forget that those tools have a purpose – strengthening the relationship between an individual and your organization. A healthy social strategy includes both content created to get new folks in the engagement funnel AND to strengthen the “passion-c…

How To Grow Your Company: Don’t Use Facebook
medium.com
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The reasons are simple but powerful: you can’t control the communication. Despite it being a communication channel/social network (emphasis on network)/community (very debatable), it points into the other direction: filtering information, needing to pay for content to be seen, very distracting by other things like games, Ads (which used to be cont…

The Ultimate Guide to Facebook News Feed Changes
www.postplanner.com
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I've broken down all of the major algorithm changes that have occurred over the past 2 years... - The Ultimate Guide to Facebook News Feed Changes... and How They Impact YOU!

No Subscription Goal? Prepare to Be Ignored
contentmarketinginstitute.com
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I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…

Why the Hell Are You Even on Facebook?
medium.com
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"...after this Spring’s most recent NewsFeed algorithm updates is that Facebook Pages—the ones used by businesses—are generating appalling user engagement rates... work-arounds ... mostly involve investing even more resources into Facebook ... more money devoted to advertising to fans brands have already paid to acquire in the first place." …

Tour: Facebook's "Instant Articles"
techcrunch.com
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the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm... Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embe…

12 Facebook Tactics Working Right Now
blog.bufferapp.com
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"In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.... We’ve been scouring the web to find ... all the tactics, new additions and post types you need to know today."

The Facebook Future: what brands & publishers need to know
digiday.com
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"Facebook is ... aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed. Here’s what brands and publishers need to know ... - Facebook urging publishers to post their articles and videos directly to Facebook... - For publishers that use Facebook for their comments sections,…

6 tips on Facebook analytics
sarahmarshall.io
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"reach is an easy-to-see vanity metric and not what you should be focusing on.... Facebook Insights provides some handy numbers, but the most useful ones are somewhat hidden." - 6 tips on Facebook analytics and going beyond...

All Algorithm Factors behind Facebook's News Feed
blog.bufferapp.com
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"we’re collecting all the Facebook algorithm factors, updates, and changes that we can find and placing them here in this post for easy reference." - Inside the Facebook News Feed: A List of Algorithm Factors

Facebook to throttle "Promotional" Posts
marketingland.com
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"Starting in January, in another blow to organic reach, users will see fewer posts that are solely focused on sales or sweepstakes or reuse ad copy.... hundreds of thousands of people said they wanted to see more stories from friends and Pages they care about, and less promotional content.” Well, duh. Who actually WANTS to see promo junk? Be use…

Ello Is a Wake-Up Call for Social Media Marketing
blogs.hbr.org
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Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

Algorithm tweaks don’t change the bottom line
gigaom.com
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"Facebook seems to be trying to get more transparent about how the algorithms ... function, with a statement on Monday about cracking down on “clickbait.” ... But despite the attempts at openness, the bottom line remains the same: Facebook is a black box. No one really has any clue why the site chooses to show or hide certain content... what com…

Facebook’s new algorithm & content marketing
znconsulting.com
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While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visib…

Paying for traffic: the end of the last taboo?
www.digiday.com
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"Buying traffic isn’t so much a taboo as it is a poor business decision for most publishers in most instances ... It’s expensive, and the money could usually be better invested in editors who reach an organic audience.... There are times when paid promotion makes sense. Some do paid promotion on posts that have particularly high engagement alread…

Tricking Facebook's Algorithm
www.theatlantic.com
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"I wanted to see if I could trick Facebook into believing I'd had one of those big life updates that always hang out at the top of the feed. ... Let's see if I can fabricate some social love. I posted: "Hey everyone, big news!! I've accepted a position trying to make Facebook believe this is an important post about my life! I'm so excited to beg…

11/08/2014
Promoting on Facebook Timeline: Pros & Cons
www.jeffbullas.com
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"You can now run a promotion without using a third party app. There are still rules though, and not everything can be done... a good option in some instances, or a very poor one in others." - Why Promoting on the Facebook Timeline is Good and Bad - Jeffbullas's Blog

16/06/2014
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