"what people really want is to be treated like individuals and given the tools to help themselves.... Rigour is the cold, hard fact of insight. Magic is the creative talent ... Without great insight, creative may be ill-informed or poorly targeted.... Meanwhile, a data-based body of evidence that isn’t supported by creativity fails to creat…

Easier said than done. It'd be a lot simpler if we could just Kill the Mediocre. "From startups to global enterprises I see two things. One, I've observed the voicing of ideas that immediately vanish into the ether of complacence, politics or blatant disregard. Two, I've witnessed the escape of morale where employees refuse to share ideas to im…