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Choosing the Right UX Metrics
www.dtelepathy.com
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A beautiful, HTML5 exploration of the HEART methodology: Happiness, Engagement, Adoption, Retention, Task Success. " different members of your team have different ideas about the goals of your project. This process provides an opportunity to build consensus about where you're headed." - How to Choose the Right UX Metrics for Your Product

The Beginner's Guide to CRO | Qualaroo - Behavior Insight Surveys For Smarter A/B Testing
qualaroo.com
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"The Beginner's Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products."

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