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Shorter isn’t better, photos aren’t always alluring and deep digging pays off
www.poynter.org
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After two years work analyzing more than 400,000 stories, the American Press Institute is beginning to find general patterns in what works to attract and hold the attention of digital readers... stories longer than 1,200 words, got 23 percent more engagement, 45 percent more social referrals and 11 percent more pageviews... photos (or audio or vid…

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Like content strategy, optimisation, longform
01/04/2016

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