The Majority Illusion in Social Networks
arxiv.org
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structure of the underlying social network can dramatically skew an individual's local observations, making a behavior appear far more common locally than it is globally... "the majority illusion," ... As a result a behavior that is globally rare may be systematically overrepresented in the local neighborhoods ... facilitate the spread of social c…

How Twitter Users Can Generate Better Ideas
sloanreview.mit.edu
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Jobs instructed the architect to design physical space that encouraged staff to get out of their offices and mingle, particularly with those with whom they normally wouldn’t interact. Jobs believed that serendipitous exchanges fueled innovation... The more diverse a person’s social network, the more likely that person is to be innovative... we use…

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