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Coda Story, focused on deep dives around single themes, is now tackling a “post-truth” Eurasia
www.niemanlab.org

We have ideas for sponsored Codas, that are of interest to specific groups.

Can Politico replace Mike Allen at ‘Playbook’?
www.washingtonpost.com

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

New York Times on importance of branded content and international ad sales
uk.businessinsider.com
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Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…

The Washington Post and The Atlantic start running sponsored content on Facebook Instant Articles » Nieman Journalism Lab
www.niemanlab.org

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

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