Social media platforms are built with all the insidious effectiveness of gambling machines, but it is possible to come out in front.

There is no public measure of your ego on Snapchat. No “54 likes” 13469 followers or “423 comments”. When your reader sees your post it doesn’t tell him or her the size of your ego.It’s a huge difference with LinkedIn, Facebook or Twitter. Those three keep reminding you how important the person you’re reading is ... the Snapchat user doesn’t care …