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mobile media memo | The Surprising Value of a Mobile User
mobilemediamemo.com
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we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…

04/02/2016
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