Publishers can get all the benefits of the mobile web with all the functionality of mobile apps thanks to Progressive Web Apps... Here’s a primer: - build a mobile website that can perform super-fast and behave just like an app... lets people interact with it like an app without the hassle of downloading it. - can load on a number of browsers an…

The code behind the effort is all available on Github... the fact that it uses an open repository doesn’t mean that Google isn’t running the project, or deciding what gets included and what doesn’t... publishers have another option ... simply take the best parts of the specification from the publicly available documentation and implement those …

"Accelerated Mobile Pages speed up mobile page load times through a new open framework called AMP HTML, which Google says "allows websites to build light-weight web pages." Google says it has nearly 30 publishers signed on to participate in the project, including The New York Times, Vox and Gannett." (What was the point posting each of the 6 ar…

the Google standard gives publishers a streamlined page-loading script they can use that takes advantage of smart caching of content—either on their own servers or on Google’s servers—to make the various elements load faster...an order of magnitude faster than the typical mobile page... a completely open standard that any publisher can implemen…

Google and Twitter to help publishers show “instant articles” to people who use their services on mobile phones... Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately... an open source project, and hope to convince multiple tech companies to adopt it…