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Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch
techcrunch.com
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Instant Articles, meet Instant Ads... an immersive way to reach people without making them leave the social network... when users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load... removes constraints that low-power mobile s…

As publishers lose control, are newspaper websites a dead parrot? | Media | The Guardian
www.theguardian.com
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a phone company, Three, is introducing adblocking across its network.... Mobile advertising is still a very small revenue stream for most publishers, but in many cases it is the only one showing any growth...Unless and until this is killed by the European regulators, it threatens to snuff out the lifeline of mobile advertising for digital publishe…

What the detractors of Quartz's news app have missed
www.themediabriefing.com

"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."... The Quartz news app isn't for everybody ... the app is by design unlikely…

mobile media memo | The Surprising Value of a Mobile User
mobilemediamemo.com
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we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…

04/02/2016
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