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How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars
digiday.com
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To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to feel like the wrong way to look at it… identified a set of metrics that stand for loyalty ... created content people wanted to come back for on the regular. So far, it’s delivering: site traffic is up 31 percent... People who come 25 times…

01/10/2016
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