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'A more sophisticated influencer strategy': Publishers are building teams to recruit 'expert networks' - Digiday
digiday.com
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with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on... eg Axios has two people... recruiting, managing subject matter experts to participate in Expert Voices... invite-only contributor network... Find influential people, bring them into…

Why Time Inc. is expanding its contributor networks
digiday.com
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two products, Springboard and Time Inc. Connect to help editors source content from contributors, some for traditional editorial content and some for native or branded content... a way for editors to create more content around specific topics or events rather than just getting content on the cheap... gathering ... people with some degree of social…

Are you suffering from Metric Myopia?
mathewlowry.myhub.ai
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Before you obsess over your next analytics report, read the recent article by Ev Williams (Twitter and Medium cofounder) on measuring what matters.

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