Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…

New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

"“Fished out of the shadows, old news coverage in China’s media can provide clues to the family connections of government officials as reporters investigate their financial dealings.”"

Looking forward to geeking out: Info architecture: Guessing some serious cardsorting went into this off the cuff remark: "the new FiveThirtyEight will provide coverage of five major subjects: politics, economics, sports, science, and lifestyle. By design, almost any topic in the news can potentially fit into one or more of these categories. " A…

Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …

A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."