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How to Reach and Sell to Early Adopters
content.buysellads.com
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early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

Your Whole Company Needs to Be Distinctive, Not Just Your Product
hbr.org
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The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis.  It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your f…

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