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What Makes a Good, Un-Sleazy Lead Magnet? 9 Utterly Clear Examples
fizzle.co
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"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business

16 More Sure-Fire Ways to Make Sure Your Emails Are Opened
www.jeffbullas.com
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In the last post, we saw 15 different ways you can instantly boost your email open and read rates today.We looked at how you can be play ethical, use hypnotic words, create a stellar autoresponder list and a personalized welcome message, among other things.Here are 16 more ways to make sure your emails are opened and to boost your click-through ra…

30/12/2015
Litmus Newsletter
pages.litmus.com
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nice enewsletter design from litmus

Learn from Watsi’s Wildly Successful Email Campaign
firstround.com
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Great in-depth look at an email marketing success story. Resonating point: "Don't assume you know who your customers are until they've had a chance to show you." - What Startups Can Learn from Watsi’s Wildly Successful Email Campaign - First Round Review

Why email pitches are like movie trailers
www.prdaily.com
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"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …

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