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Why Mission Statements Fail - David Burkus
davidburkus.com
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I don’t know what got you out of bed ... probably wasn’t your company’s mission statement... purpose ... was noble... provide employees with that clear purpose... become a purpose-driven organization... [which] have more motivated employees... easier recruiting top talent... great performance... less turnover... greater profitability... customers …

Your Mission Statement Is Not Your Company Culture - Marker
marker.medium.com
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CEOs and industry leaders all told me, “...Culture is the most important thing.” But when I asked “What exactly is culture, and how can I affect mine?” they became extremely vague.... I focused all my energy on “leading by example.”... did not scale as the company grew... became a hodgepodge of different cultures fostered under different managers.…

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