The main advantage of starting with mobile first is that it forces you to pare down your experience to the nuts and bolts... Once you commmit to scrollytelling, you have two mobile choices: keep it scrolly, or stack it... preserve the scroll is if the transitions are truly meaningful, and not just something to make it pop. Seeing change over time…

The New York Times smartphone products now have redefined Page One for the digital era. Finally, we have a model. Mobile can be harnessed to share the day’s news, and works far better to keep us informed than newsprint ever could....engagement — more minutes, now especially in mobile — drives subscription sales, retention, and the ability to incre…