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'A more sophisticated influencer strategy': Publishers are building teams to recruit 'expert networks' - Digiday
digiday.com
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with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on... eg Axios has two people... recruiting, managing subject matter experts to participate in Expert Voices... invite-only contributor network... Find influential people, bring them into…

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