Instead of having to look at what weird things other people are interested in... Google shows me the weird things I’m interested in... a fundamental shift in content consumption from curation based on our explicit choices to curation based on our implicit preferences mined from past behavior.

... or any election, opinion poll ... "Google has amassed far more power to control elections and ... a wide variety of opinions and beliefs... easily shift the voting preferences of undecided voters by 20 percent or more—up to 80 percent in some demographic groups—with virtually no one knowing they are being manipulated.. In the United …