The narrative power of “abolish the police” - Vox
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don’t think about “abolish the police” as merely a policy proposal... Think about it as a narrative ... to change how people think... an objective to rally behind... a lesson in how... the broader left ... needs to work on its storytelling skills as much as its policy proposals...“storytelling” [is] ... a three-act structure ... a character with a…

Stop Trying to Go Viral
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Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…

Influencer Outreach
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These questions are worth asking whether you're thinking of Influencer Outreach or not. "There are all sorts of tools you can use to reach your marketing goals, but before even getting into the discussion of goals and influence marketing, you need to ask yourself these questions: - Who are you targeting? - What are your objectives? What does…

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