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How Facebook and Twitter are killing the open web
qz.com
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Platforms are eating publishers... The idea that Facebook and its ilk could act as information gatekeepers is also a bleak prospect... Facebook wouldn’t allow The New Republic to create an ad for an innocuous piece on medical marijuana ... If Facebook is squeamish about medical marijuana now, imagine the state of the fourth estate once controversy…

Nick Denton: Facebook dominance better than 'convoluted' ad tech
digiday.com
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Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

Mutually Assured Content
www.theawl.com

One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.…

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