First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you…

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".