with a group, I as a community editor will have much more control and freedom over managing the discussion.... Here are some of the more interesting ways that publishers are using this feature:

readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

Gawker built a tool that pulls in the top 10 comment threads from its network of sites and displays them at the end of its Facebook Instant Articles... [and] Accelerated Mobile Pages... It’s not possible to comment straight on the Instant Article; people who want to add to the discussion have to log in on Gawker’s own sites. Disqus supports Googl…

Study shows political discussions are ruining Facebook and friendships... users who try to talk about politics on Facebook are often surprised by the political opinions of their acquaintances... a diverse set of opinions among a user's friends makes everyone want to speak up less...Facebook has a low threshold for “friending” ... can bridge togeth…

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

Get with the community; The death and rebirth of comments: The death of the open web?

“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab

Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.

"Huffington Post’s U.S. site and mobile apps will shift to using only Facebook comments, CTO Otto Toth announced. “This is far from an an end to conversation; it’s the start of conversation where you want to have it — and where you’ve been having it already,” he wrote. Readers are having a Facebook conversation under Toth’s post, but many of the…

"We’ve been on Livefyre comments for a little under a year now, and while we weren’t the biggest fans of Facebook Comments* while we were using them, we’ve since realized that there is no perfect solution for commenting. And Facebook Comments, as troubled as they can be, are actually not that bad. ... until someone invents a perfect solution... w…

" a buggy Livefyre launch, with lots of you using it and breaking it, is still better than Facebook Comments." - Commenters, We Want You Back | TechCrunch

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"