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5 things publishers can learn from how Jeff Bezos is running The Washington Post » Nieman Journalism Lab
www.niemanlab.org

Post’s website and mobile apps are a pleasure to use; the apps have been designed to serve different audiences depending on whether they are traditional Post readers or are instead interested in a more viral product offered at a lower price and that omits local news.... Bandito allows editors to publish articles with up to five different headlines…

The Washington Post is dabbling in translations to reach a growing non-English speaking audience » Nieman Journalism Lab
www.niemanlab.org

includes translating political explainers as "part of our attempt to reach new readers who are interested in American politics — but perhaps don't speak English... "We were convinced that there is a need for translated articles, but we hadn't hit on the right formulation in terms of how to get a professionalized translation that's turned around qu…

Online video publishers: you just might make some money if you follow these 7 steps
www.themediabriefing.com

media companies, from the Telegraph to Bloomberg, have spent serious money pushing their video products... the path to monetisation is still not clear: the cost of creating content is high, and business models involving adverts are being affected by adblocking and falling rates (cpm's)... if you are going to attempt to make money from video, succ…

07/06/2016
Post-paywall, The Sun eyes distributed video on platforms
digiday.com
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“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…

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