What is Jobs to be Done (JTBD)?
jtbd.info
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Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation... a process: it starts, it runs, and it ends... a JTBD describes how a customer changes or wishes to change...: the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, b…

AI’s Gift: Rethinking the Purpose of Work
medium.com
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Artificial intelligence has been hailed as the last invention human beings will ever create. Universal basic income... is now being discussed openly .... Design thinking has entered mainstream business lexicon ... These three unique concepts will have a powerful impact on work in the coming decades... If some people do not have to work to surviv…

Yes, Design Thinking Is Bullshit…And We Should Promote It Anyway
medium.com
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Design Thinking is indeed a buzzword, and it’s also a useful starting point for deeper understanding... The tension is clear: serious, critical expert designers versus amateur design thinkers with their babbling buzzwords and bubbling positivity... A little bit of Design Thinking can over-inflate egos and self-perceptions of creative greatness, bu…

30/08/2017
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