Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation... a process: it starts, it runs, and it ends... a JTBD describes how a customer changes or wishes to change...: the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, b…

If you ever wondered why meetings so often lead to the wrong decision ... "... we are wired in certain ways ... that can block groups from processing information effectively, which leads to bad decisions... Gilbert explains how to use diversity and inclusion to get better results from product ideation efforts... One of the most fundamental …

Sets out "... the five characteristics of an innovation that determine its use... how well an innovation addresses these characteristics will determine people's long-term adoption of an innovation." and, for good measure, sets out the implications for design teams of each characteristic, because "Design teams can address many components of thes…

With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.