Any strategy that doesn't take the ability to execute is a lousy strategy to begin with. Strategy is not a game of chess, but depends on operational capacity... simply tacking on publishing functions to their existing operations without implementing any new processes or practices ... is a grave mistake.... The ongoing conversation with the audie…

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

"sometimes organizations get so caught up in showing off their use of social media tools that they forget that those tools have a purpose – strengthening the relationship between an individual and your organization. A healthy social strategy includes both content created to get new folks in the engagement funnel AND to strengthen the “passion-c…

Because everyone needs a Hub to call their own: "its own space to follow stories at a less frenetic pace ... readers can find collections of stories on topics ... incorporate a variety of mediums. Embedded tweets, videos, and Facebook posts are mixed in with text... The website is aggregation-heavy. Some pieces are roundups; other posts allow t…

"Taster is a place for the BBC to try new ways of telling stories, develop new talent, and put new technology through its paces. It also allows the BBC to showcase a range of editorial and technology projects that may have previously remained behind closed doors... Enables the BBC to ... innovating quickly, gaining valuable feedback and respond…

Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.

"blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. ... you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?... let's look at a few examples of w…

"we are kicking off the relaunch of The Lede with a three-part series on content strategy... we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it." Hint: it's AUDIENCE. And it's a podcast, so grab it and give it a listen tomorrow morning on y…

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.