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Who’s doomed, according to ChatGPT
mathewlowry.medium.com
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"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

Blogging is Alive and Well for Leaders, Learners & Lead Generators
medium.com
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In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

How to write long-form articles that go absolutely viral
www.fastcompany.com
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"Thoughtful, longform content is king... A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive... monthly averages of 1.6 million uniques and 4.6 million page views... Its newsletter has over 106,000 subscribers... Its most viral article... has well ove…

Publishers treating enewsletters as a platform
digiday.com
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If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

Why (or when) infographics are bad
medium.com
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"... infographics are often taken at face value... And it is hard to fact check infographics... Fast Company republished 10 facts from Buffer. Fact checking one of the facts in that list went like this: The fact quoted an infographic -> that quoted a blog post at Huffington Post -> which in turn quoted another infographic -> which quoted a blog…

Facebook’s new algorithm & content marketing
znconsulting.com
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While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visib…

What Content Consumers Want (from brands)
fleishmanhillard.com
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"there is a hierarchy of information consumers are looking for.... consumers seem much less concerned with how they receive it than with whether the content itself is well conceived, well executed, useful and honest." - Survey: What Types of Content Consumers Do Want From Brands | FleishmanHillard

(Re)consider the Source | Contents Magazine
contentsmagazine.com

"It’s hard to fake being useful. You have to know what you’re doing, from your strategy all the way through your execution. But when useful content is so important to your credibility, it’s hard to justify anything less. ... How do you make content useful? ... craft it with users’ real needs, decisions, and questions in mind" Insight 2 from resea…

How To: Content Marketing
www.digitaltonto.com
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Maybe the EC should focus on being useful online, rather than being trendy on Facebook? From the ever-good Digital Tonto: "Brands need to become publishers [who] begin with an editorial mission ... [so] stop thinking about content and start thinking about what you have to offer the world ... stop thinking about promoting and start thinking in te…

Content marketing in 2014 - Brian Solis
technorati.com

"He says that his goal is to capture the readers attention like these [clickbait] articles, but then get them to interact, think about, share, and meaningfully engage with the content. " - 2014: The future of content marketing - an interview with Brian Solis - Technorati Business

Viral math
blogs.reuters.com

Good intro to the maths of virality, and why Upworthy's best friend will kill them eventually: " As a result, there’s a direct feedback loop between C and FBT [Facebook Throttle - the % of friends who will see a user's FB share]: the higher your clickbaitiness (C), the less that Facebook will throttle you, and the more likely that your articles w…

Ask The Right Content Strategy Questions
www.rebeccalieb.com
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Excellent advice here: "The right mix of content will always be “it depends.” If you’re selling jeans or computers to shoppers at the mall, it probably doesn’t matter that much what Red Bull or Intel or SAP are doing, content-wise. Their activities may provide ideas and inspiration — but at the end of the day, you’re in a different vertical, selli…

Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential - Forbes
www.forbes.com
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"Do You Need a Separate Mobile Content Marketing Strategy?"

Content Marketing vs Content Strategy
content-science.com
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Most stuff on my TumblrHub tagged 'content strategy' are also tagged 'content marketing', so I've been pondering the distinction for a while. Quite like this take: "Content strategy is a field of practice useful for content as marketing and content as a product or service. In other words, the practice is distinct from the purpose."

Rise and Fall of Content Farm(ing)
variety.com
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"Changes in Google’s search algorithms have twice hammered the young company in recent years, leaving its brands ... hemorrhaging traffic." Variety writes like this is a bad thing? Thank Google for rewarding quality.

5 best content formats to engage your audience | Articles | Main
www.ragan.com
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"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "

The Great Content Marketing Swindle | ISOOSI Blog
www.isoosi.com

"Content Marketing is about devising, producing, and using content to market your products or services. You don't start Content Marketing from the content. You devise the content strategy, from scratch, around what you are marketing, and what form or forms of content will most effectively do that." A refreshing view from a fellow grumpy old …

Taking Down Big Food Is The Name Of Chipotle's New Game : The Salt : NPR
www.npr.org

"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…

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