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Content marketing in 2014
econsultancy.com
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3 cheers for less warm fuzziness! "In 2014, we need to move away from measuring our content marketing with soft engagement metrics such as ‘retweets’, ‘shares’, ‘linkbacks’ and ‘Likes’, and start having adult conversations about ROI. ... whilst engagement may make your marketing team feel warm and fuzzy inside, it counts for nought if your conte…

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Like content marketing, roi
04/01/2014

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