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Marketing Beyond Cookies cartoon
marketoonist.com
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A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?Others par…

How We Built a Successful Influencer Marketing Strategy – Convince & Convert – Medium
medium.com
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Find influencers, and partner with them to create Youtility content that helps people make better decisions about their home, auto, boat, motorcycle, etc. But at the operational level, this kind of program creates a number of questions, starting with, “What influencers do we want to work with, and why?”

How to write long-form articles that go absolutely viral
www.fastcompany.com
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"Thoughtful, longform content is king... A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive... monthly averages of 1.6 million uniques and 4.6 million page views... Its newsletter has over 106,000 subscribers... Its most viral article... has well ove…

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