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Crowd-sourced storytelling
mashable.com
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Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…

Why Create a Culture of Storytelling? | Mitch Ditkoff
www.huffingtonpost.com
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"People bond. Barriers dissolve. Connections are made. Trust increases. Knowledge is transmitted. Wisdom is shared ... a deep sense of interdependence is felt... If you are part of an organization, no matter what it's shape or size, it's time for some meaning making ... by creating engaging opportunities for everyone, from mail room to board ro…

The state of storytelling in the internet age
medium.com
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Great "best of times, worst of times" piece on storytelling. Not just worth a read, it's worth learning the formula. An example: "Our access to knowledge and stories has never been greater, and it’s growing every day.... "21 things only a 90s kid can appreciate” will probably get 50 times more traffic than a post about climate change or political…

From Storyboarding to Storytelling
blog.appinions.com

"many marketers have a problem getting out of the corporate-agenda mentality. Especially when it comes to producing content that will resonate with their audience and be shared by their audience. Storyboarding is a fantastic way to get to storytelling... storyboarding is likely to unveil epiphanies that lead to your storytelling... allows you t…

Storytelling as a political game (hilarious)
bethepresident.today

"This interactive project lets you step into the shoes of the president of Azerbaijan and assess how the decisions you make influence your popularity in the country" - President for a day, via https://www.journalism.co.uk/news/online-storytelling-ideas-from-hackastory-hackathon/s2/a564037

Working Anything but 9 to 5
www.nytimes.com
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"Scheduling Technology Leaves Low-Income Parents With Hours of Chaos" Within 24 hours of this article's publication, Starbucks changed their scheduling policy. - Working Anything but 9 to 5 - NYTimes.com

The Environmental Scandal That's Happening Right Beneath Your Feet
medium.com
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"Uprising: Winner of the 2013 AAAS Kavli award for online science journalism." - The Environmental Scandal That's Happening Right Beneath Your Feet - The Matter Archive - Medium

What Storytelling Does to Our Brains
blog.bufferapp.com
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"Here is the science around storytelling and how we can use it to make better decisions every day:"

The Science of Storytelling
lifehacker.com
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"Here is the science around storytelling and how we can use it to make better decisions every day" - The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

01/12/2014
"Character-driven, emotional stories result in better understanding"
blogs.hbr.org
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"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors... to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking t…

10 Commandments of Content
www.fastcocreate.com
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"The empowered consumer will bypass or ignore communications that aren’t relevant and don’t add value ... brands that want to be invited into the conversation will have to say something that’s worthy of their audience’s time and attention... there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Conten…

Be More Persuasive with a Story
lifehacker.com
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"The idea here is that when you use storytelling tricks to get your point across, people are going to be more responsive. This is true in everything from PowerPoint conversations to business deals. "

11/11/2013
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