"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked.

If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

"Publishing partners have built best-in-class agency capabilities in house... brands and their media-buying agencies are going to publishers, emboldened by larger budgets, to create large-scale interactive ads with graphics, video and text.... "ours is a story that requires more than an ad. Content helps them explain the technology behind th…

From 360-degree to Buzzwedge, a guide for the perplexed: - 10 Content Marketing Buzzwords You'll Hear Way Too Much At SXSW

"A Content Marketing Roadmap (CMR) is a strategy and game plan for content production and publication, usually for a three-month period. Its purpose is to take the guesswork out of blogging and lead generation and to, with every piece of content written and published, be working toward a goal." - What is a Content Marketing Roadmap? | Amanda Shaw…

"...the trick with content marketing is that it's a long game.... it can take months to build a backlog of great, search-friendly content.The great thing is, once that content's written, it'll work for you over time by accumulating traffic and generating leads... I’ve been inspired by BuzzFeed and other popular online content platforms, whose les…

"In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. In case you missed some or all of the series, here is a quick primer." - A Blueprint to Jump-Start Your Content Marketing Strategy

"But the ramification of this fundamental shift in design is that we now consume content in headlines, thumbnails and mini descriptions. According to a recent study by Copyblogger, on average 8/10 people will read headline copy, but only 2/10 will read the rest. We have all become headline hunters." While I dispute the idea here that Facebook inv…

Maybe the EC should focus on being useful online, rather than being trendy on Facebook? From the ever-good Digital Tonto: "Brands need to become publishers [who] begin with an editorial mission ... [so] stop thinking about content and start thinking about what you have to offer the world ... stop thinking about promoting and start thinking in te…

"He says that his goal is to capture the readers attention like these [clickbait] articles, but then get them to interact, think about, share, and meaningfully engage with the content. " - 2014: The future of content marketing - an interview with Brian Solis - Technorati Business

"The rise of content marketing, despite well-publicised scepticism, continues — as illustrated by a new report ... - almost two out of five marketers (38%) still question whether content marketing can deliver measurable ROI. - 70% believe that content marketing helps drive sales leads more effectively. The metrics that are being used suggest a …

Another salvo in the "Content is (not) King" debate: "For every hour of writing a piece of content, they spend two to three hours working on the distribution of it - within their own channels and beyond. The frequency of publishing is reduced in order to spend more time on the distribution of it."

"Content marketing is in its purest form connection marketing. It is offering the right content to the right people with the right frequency and consistency. "

"Content Marketing is about devising, producing, and using content to market your products or services. You don't start Content Marketing from the content. You devise the content strategy, from scratch, around what you are marketing, and what form or forms of content will most effectively do that." A refreshing view from a fellow grumpy old …

"Content marketing is the art and science of using text and visual content to promote your business without being overtly sales-oriented. Content marketing can be in the form of articles, blog posts, white papers or eBooks as well as visual and audio content like videos, Google+ hangouts and podcasts. In contrast to newspaper writing, which repo…