I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.